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Appreciation towards Morphosis Architects for providing the following description:
The Kolon Group, based in Seoul, is a diverse corporation whose activities range from textiles, chemicals, and sustainable technologies, to original clothing lines in the athletic and ready-to-wear fashion markets. Between the group’s 38 divisions, Kolon covers research, primary material manufacture, and product construction – a unique configuration that enables the company to capitalize on its own resources and advances, and to forge innovative collaborations between divisions. Supporting this collaborative model was a primary goal behind the design of Kolon’s new Corporate Headquarters and Research Facilities. Bringing researchers, leadership, and designers together in one location, the building combines flexible laboratory facilities with executive offices and active social spaces that encourage greater interaction and exchange across the company.
▼ 建筑外观新颖独特，distinctive appearance of the building
The headquarters is located in the Magok district, an emerging hub for technology and light industry that is revitalizing the Han-River area in south-eastern Seoul. Fostered by the Seoul Metropolitan Government, the Magok district is conceived to function as an “industrial ecosystem” where a range of tech and information fields will co-locate to spawn new intersecting markets. Kolon is one of the first firms moving their corporate headquarters and R & D operations to Magok, and the new building will set the standard for performance and design in the district. The four-acre project site sits adjacent to Magok’s central park – a prominent location for what will be the district’s first major completed building.
▼ 建筑外观大胆，成为区域未来设计的标杆，bold appearance of the building set the standard for the future design of the district
The building folds towards the park, providing passive shading to the lower floors. The distinctive brise-soleil system on the western fa?ade is both a performative and symbolic feature of the building; the fa?ade units have been parametrically shaped to balance shading and views, and are made from a GFRP formulation that uses one of Kolon’s own high-tech fabrics, Aramid, to dramatically increase the material’s tensile strength.
▼ 西立面向公园弯折，为底层提供遮阳，the west fa?ade folds to the park, providing shades for the lower floors
▼ 建筑西立面标志性的百叶系统，由Kolon自主研发的高强度材料制成，symbolic brise-soleil system on the west fa?ade, made of Kolon’s own high-tech material
▼ 百叶系统单元，brise-soleil system unit
Bridging the three extending laboratory wings, this folding volume contains conference rooms and social spaces, augmented by flagship retail and exhibition galleries at the street level to communicate the brand’s vision to the public. A transparent ground plane extends the landscape into the interior, drawing light and movement towards an open pedestrian laneway and grand entry. At 30m tall and 100m long, the expansive multi-story atrium serves as the building’s social center. Movement is revealed on all floors through the atriums transparent liner system, which is comprised of massive, 8m ‘stretchers’ that allow for a changing display of Kolon’s own fabrics.