The New Jersey Innovation Authority partners with state agencies to modernize services through the use of technology, design, data, policy, marketing, and communication to deliver impact to residents, drive uptake of services, and build a government that works for all.
Our Impact
Our team has helped millions of New Jerseyans by partnering with State agencies and the public, to design and deploy more effective and efficient government services. Review our latest Impact Report to find out how we help feed kids, empower job creators, harness responsible AI, support residents who call state agencies, and much more.
Innovation is more than just trying new things — it’s about finding the most effective and efficient ways to solve real challenges. That’s how we are working every day to uplift all New Jerseyans, through better government services that deliver measurable results.
Dave Cole, Chief Innovation Officer
Who We Are
Our world-class team of professionals reflects experience at top companies, consulting firms, startups, civil society organizations, federal agencies, community-based organizations, and more. Our expertise spans technology, design, data, policy, marketing, public engagement, and more.
What We Do
Digital Services + Service Delivery Modernization
We partner with State departments and agencies to modernize services and service delivery for New Jerseyans through better technology, data, policy, and process.
Program Uptake + Engagement
We use best practices in design, marketing, and communications to drive awareness and uptake of key programs and services across government.
Program and Policy Analysis + Measurement
We use data to explore, analyze, measure, and advise on policies that have the potential to make a positive impact on New Jerseyans’ lives.
Exploring Emerging Technologies
We evaluate, deploy, and — in some cases — build emerging technologies that can be safely and securely used to support a more effective and efficient State government.
Initiatives and Projects
We are organized around four core initiatives: simplifying and improving how New Jersey delivers services for our 9.5 million residents; making it easier to start, operate, and grow a business in New Jersey; using modern marketing and communications approaches to better connect people to key programs and services; and leveraging data, policy, research, and evaluation to solve complex societal challenges.
In the News
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COVERAGE: New Jersey Introduces 'First-of-its-Kind' AI Tool for Public Defenders
July 21, 2026 ABA JOURNALThe American Bar Association’s flagship publication highlights New Jersey’s new tool to help public defenders spend less time searching for briefs, motions, and other internal documents and more time helping their clients.
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COVERAGE: As Inflation Takes Toll, NJ Enhances Tax Break for Parents
July 15, 2026 NJ SPOTLIGHT NEWSThis news outlet highlights the expansion of the New Jersey Child Tax Credit next year as well as the launch of the SimpleFile tool to help families claim the credit now.
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COVERAGE: Gov. Sherrill Announces Website to Help Families Access Child Tax Credit
July 13, 2026 NEW JERSEY MONITORThis news outlet highlights the launch of SimpleFile, a free website designed to help more families apply for the New Jersey Child Tax Credit of $1,000.
New Jersey Innovation Authority Blog
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A New Brand to Reflect Our New Name
July 24, 2026 Sarah Shively, Lead Product Designer; Maitri Bhateja and Hannah Pingol, Senior Product DesignersOur product design team shares our new brand for the New Jersey Innovation Authority, which was codified into law earlier this year. -
What it Means to be Open by Default
June 02, 2026 Spencer Wohlers, Software EngineerHow NJIA works in the open, licenses public code, and prepares projects for reuse. -
Taking a Government AI Tool from Idea to Reality
April 14, 2026 Zarak Khan, Generative AI Graduate Fellow, and Walker Gosrich, Ph.D., Data and Policy Lead (AI Policy)Learn how the Innovation Authority worked with the New Jersey Economic Development Authority to responsibly leverage AI to validate documents from applications.
