Four Core Initiatives
Resident Experience
We modernize, streamline, simplify, and improve how the State delivers key benefits, programs, and services to residents.
Business Experience
We make it easier to start, operate, and grow a business in New Jersey, consolidating fragmented government services into a simplified, one-stop digital experience through Business.NJ.gov.
Communication + Engagement Lab
We help State agencies more effectively connect with New Jerseyans by using data, research, and modern consumer marketing techniques to increase awareness and drive uptake of key programs, resources, and services.
Data + Policy
We work with State agencies to leverage key insights from data, evidence, research, and performance evaluation to improve policy decision-making and support project improvement strategies.
Resident Experience
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Resident Experience Initiative
The Resident Experience Initiative (ResX) is an ongoing effort aimed at streamlining, simplifying, and improving how the State delivers key benefits and services to residents through the use of agile… -
NJ AI Assistant
The NJ AI Assistant is a powerful generative AI platform that offers a secure way for New Jersey State employees to leverage AI to responsibly improve government services and operations,… -
BasicNeeds.NJ.gov
BasicNeeds.NJ.gov is a central source of information for college students in New Jersey who need support meeting their basic needs. The site features easily-accessible, actionable information to help students with… -
Call Center Modernization
The New Jersey Innovation Authority is working with multiple State agencies to streamline and modernize call center operations. By transitioning legacy contact centers that require manual operations to cloud-based systems… -
Direct File
Direct File was a guided tax filing service for residents with simple tax situations to file directly with the government for free. Piloted by the IRS for the 2024 filing… -
Disability Information Hub
New Jersey’s Disability Information Hub offers a central source of information for individuals with disabilities as well as their families and caregivers. The site consolidates critical information from dozens of… -
Feedback Widget
The New Jersey Innovation Authority has embedded feedback widgets, a digital tool to solicit comments from the public, on many public-facing projects, websites, and tools to inform future improvements. These… -
Job Protection Checker
The Job Protection Coverage Checker is a self-service tool to help employees understand their rights under federal and state leave laws (FMLA and NJFLA). This project was a collaboration with… -
Maternity Coverage Timeline Tool
The Maternity Coverage Timeline Tool helps expecting parents plan when and how to use their family leave by providing a personalized calendar of how much leave time they have with… -
My Career NJ
The New Jersey Innovation Authority worked with the Department of Labor and other project partners to build and launch My Career NJ, an interactive digital hub that centralizes personalized career… -
New Jersey Doula Assistant
The New Jersey Innovation Authority, the Department of Human Services (DHS), the Department of Health (DOH), and the Maternal and Infant Health Innovation Authority (NJMIHIA), collaborated to build a user-friendly… -
NJDOL Benefits Eligibility Tool
The Benefits Eligibility Tool was an online tool that made it easier for New Jersey workers affected by the pandemic to apply for newly created unemployment benefit programs and services.… -
Summer Electronic Benefits Transfer
The Office of Innovation worked with the NJ Department of Agriculture (NJDA) to solve complex data challenges and issue $120 Summer Electronic Benefit Transfer (Summer-EBT) grocery benefits to thousands of… -
Temporary Disability and Family Leave Benefit Status Tool Modernization
Working with the New Jersey State Department of Labor, the New Jersey Innovation Authority has modernized and improved the Temporary Disability and Family Leave Insurance (TDI/FLI) Claim Status Tool so… -
Training Explorer
The Training Explorer is a tool that uses public sector data to help job seekers find the best training programs for their needs. Using the tool, residents can custom filter… -
Transgender Information Hub
The Transgender Information Hub is a central resource for the transgender and non-binary community in New Jersey that provides guidance and answers to common questions. The site features critical information… -
Unemployment Insurance Application Redesign
The New Jersey Innovation Authority helped - and continues to help - modernize the NJ State Department of Labor’s Unemployment Insurance application, making it faster and less stressful for New… -
Unemployment Insurance Call Center Modernization
Working with the Department of Labor, the New Jersey Innovation Authority built a new call center system that can handle greater call volume, while drastically reducing wait times and freeing… -
Unemployment Insurance Certification Modernization
Working with the NJ State Department of Labor, the New Jersey Innovation Authority is redesigning the Unemployment Insurance system’s weekly certification process to reduce errors, streamline the process, and help… -
Unemployment Insurance Claim Status Tool
The New Jersey Innovation Authority, in partnership with the NJ State Department of Labor, built and launched a tool that empowers residents to check the status of their Unemployment Insurance… -
Unemployment Insurance Identity Verification Modernization
The New Jersey Innovation Authority, in partnership with the NJ State Department of Labor, helped streamline and clarify the Unemployment Insurance system’s identity verification process, which had previously been a…
Business Experience
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The Business Experience Initiative
The Business Experience Initiative is a cross-agency effort to make it easier to start, operate, and grow a business in New Jersey. The initiative focuses on saving entrepreneurs and business… -
Business.NJ.gov Live Chat
The Business.NJ.gov Live Chat feature connects users in real-time with customer service representatives and experts from several different agencies who are on-hand to answer their business-related questions. Challenge Many State… -
Business.NJ.Gov
Business.NJ.gov is a one-stop, multi-lingual, mobile-friendly platform where businesses and entrepreneurs can find the information, tools, forms, guidance, and services they need to start, operate, and grow a business in… -
Permitting Dashboard
NJIA, in extensive collaboration with the Governor’s Office, Department of Environmental Protection, Department of Transportation, Department of Community Affairs, and Office of Information Technology, is building out a permitting dashboard… -
Business.NJ.Gov Update Newsletter
Business.NJ.gov Updates is an email newsletter that proactively shares information from many agencies on new programs, services, and regulatory changes that impact businesses and nonprofits operating in New Jersey. Challenge… -
New Home Builder Warranty Portal
The Department of Community Affairs (DCA), with support from NJIA, has built an online portal to modernize how new-home builders register, apply for new home warranties, and manage their obligations…
Communication + Engagement Lab
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Communication + Engagement Lab
The award-winning Communication and Engagement Lab (C+E Lab) modernizes and enhances the State’s ability to connect New Jersey’s residents, businesses, and institutions to State programs, resources, and services through the… -
Statewide Campaign to Boost College Enrollment
In partnership with the New Jersey State Office of the Secretary of Higher Education (OSHE) and New Jersey State Higher Education Student Assistance Authority (HESAA), the C+E Lab is working… -
Business.NJ.Gov Digital Marketing User Activation Campaign
The C+E Lab worked with the Business.NJ.gov team to develop and launch a digital marketing campaign designed to increase use of the site, drive awareness, and help accelerate outcomes. Challenge:… -
C+E Lab Playbook
To help government agencies better connect residents to critical programs through marketing campaigns, the C+E Lab has created a step-by-step playbook that teaches public sector employees how to use data,… -
C+E Lab Portfolio
Driven by residents. Created for residents. Starring residents. The Communication + Engagement Lab is an in-house marketing team for the State of New Jersey. Our full service team helps stakeholders… -
Direct File Uptake Campaign
The Communication and Engagement Lab worked with the Resident Experience Initiative team to create awareness of residents’ new ability to file taxes directly - and for free - with the… -
FundMyFuture Marketing Consultation + Creative Development
The C+E Lab worked with the Department of Labor and Workforce Development’s Lifelong Learning Account (LiLA) initiative team to develop and validate a product name that resonates with audiences as… -
My Career NJ Launch Campaign
In partnership with the New Jersey State Department of Labor (DOL), the C+E Lab is helping unemployed New Jerseyans change careers, gain new skills, and find jobs by connecting them… -
OSHE Some College, No Degree Campaign
The Office of Innovation* worked with the NJ State Office of the Secretary of Higher Education (OSHE) to launch the Some College, No Degree (SCND) campaign encouraging New Jersey students,… -
Statewide Update Email Program
The Statewide Update is an email newsletter program that provides practical, actionable information for New Jerseyans on programs and benefits that might be directly helpful to them, including tax-filing help,… -
Summer EBT Enrollment Campaign
In partnership with multiple State agencies, the C+E Lab helped to support low-income families and keep children from going hungry in the summer months by increasing the number of eligible…
Data + Policy
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Data + Policy
The Data + Policy Team supports the State of New Jersey’s use of data, evidence, research, and performance evaluation to measure and improve digital services, policies, and programs to positively… -
Artificial Intelligence Task Force
In October 2023, a Cabinet-level Artificial Intelligence Task Force was created to study the potential impacts of AI on society and to prepare recommendations for government actions encouraging the ethical… -
Algorithmic Hiring Education Initiative
At the recommendation of the Future Of Work Task Force, the New Jersey Innovation Authority worked with Rutgers University to advise the NJ Office of the Attorney General, Division on… -
Future of Work Policy + Practice Catalog
The Future of Work Policy & Practice Catalog – developed as a tool for the Future of Work Task Force – aggregated leading research, policies, and practices on how to… -
Future of Work Task Force
The Future of Work Task Force formed in 2018 to study how technological advancements will impact New Jersey’s economy and workforce, and to produce a comprehensive policy roadmap to prepare… -
Fund My Future
In one of the nation’s first pilot programs of its kind, Fund My Future provides residents with unrestricted funds for job training, education, career coaching, job search assistance, and wraparound… -
Future of Work Accelerator
The Future of Work Accelerator was a 9-month program that advanced innovations aimed at enhancing the lives of New Jersey’s workers by improving health and safety, increasing access to benefits,… -
Innovation ENJINE Challenge
The Innovation ENJINE Challenge was an open innovation challenge launched in the Spring of 2019. The Challenge sourced ideas from State government employees to make government more effective and efficient,… -
RGGI Your Climate Solution Ideas
Every three years, the State of New Jersey drafts a plan to invest hundreds of millions of dollars to fight climate change. Getting the public’s feedback on the latest plan… -
SmarterNJ
SmarterNJ was an initiative designed to improve the quality of government policies, programs, and services by fostering meaningful engagement with residents, businesses, and non-government organizations. In partnership with State departments… -
Transportation Needs Index
Policy leaders and decisionmakers in New Jersey need to be able to easily understand local data in order to find areas that would benefit from new kinds of transit solutions.… -
Your Future of Work
Your Future of Work was a problem identification consultation in partnership with the NJ Future of Work Task Force. The project engaged New Jersey’s workers to better understand the ways… -
Your Voice, Your Shot Video Contest
Your Voice, Your Shot, a citizen engagement campaign, was a video contest to support the State’s efforts to combat COVID-19. New Jerseyans submitted videos sharing their reasons for getting vaccinated…
