Our Mission
We improve the lives of New Jerseyans by solving public problems differently and delivering services more effectively and efficiently.
We transform how government operates by working collaboratively with the Governor’s Office and State agencies as well as academic, nonprofit, and private sector organizations… and the public itself. Together, we design and deploy better public products, services, and policies to the State’s residents, businesses, and institutions.
Who We Are
We have attracted world-class talent to our team, which includes dedicated professionals with diverse public and private sector backgrounds, including Fortune 50 companies, leading consulting firms, startups, civil society organizations, federal agencies, community-based organizations, and more. These dynamic individuals bring substantial expertise in technology, design, and data, as well as government, policy, public engagement, and more.
We are a team of doers, deeply committed to meeting the evolving needs and expectations of the people of the Garden State.
What We Do
Since 2018 – when the New Jersey State Office of Innovation launched – we have used data-driven, human-centered, and agile processes to identify, understand, and address all kinds of complex challenges. That work continues now as the New Jersey Innovation Authority, a codified and permanent digital services team.
We continually foster knowledge, skills, and technical abilities that reflect best practices in research, design, technology, policy, and more. Working side-by-side with New Jerseyans, we iteratively create better and better solutions while reducing barriers and friction at every turn.
Our Values
Problems that matter to real people.
We focus on concrete problems that affect New Jerseyans with a focus on individuals who have historically not had access to services.
Innovate with — not for — New Jerseyans.
We work directly with the people of New Jersey to understand their needs and then create solutions together.
Iterate and collaborate.
We work with our partners as early as possible to design and release solutions iteratively, get feedback, measure results, learn fast, and deliver impact in a continuous cycle.
Simplicity and ease.
We prioritize plain language, easy to use interfaces, and seamless access to services, so New Jerseyans can get the help they need as efficiently and conveniently as possible.
Accessible for all.
We ensure that regardless of language, access to computers, economic status, ability, location, age, or digital literacy, New Jerseyans will be able to use government services.
How We Measure Impact
Our work is guided by a central goal: to meaningfully impact how State government delivers services to improve the lives of New Jerseyans. As we evaluate the outcomes of our work, we look to an array of impact metrics and data — both qualitative and quantitative — to guide our organizational growth, evolution, and decision-making. These include:
Enhancing and streamlining how people interact with government
Time savings, satisfaction of people using the service, number of people served, and more.
Government efficiency
Case resolution rates, agency staff time saved, number of New Jerseyans served, and more.
Cost savings
Actual and projected decreases in taxpayer dollars spent by agencies to deliver services.
